How much should we be spending on AdWords?

Determining the best budget for your digital advertising campaign can be challenging. There are several considerations to consider, some of which are completely beyond your control: Industry Competition Goals Allocated advertising budget Philosophy regarding digital marketing With all these factors, launching a successful AdWords campaign can often seem daunting. Finding the Ideal Budget Unfortunately, there [...]

Contextual Advertising, The New Cookies

Cookies Crumbled, Now What? Contextual Advertising (and Content) is the New Cookies What’s old is new again and contextual advertising is back. “We don’t expect a decline in ad dollars or a decline in ad traffic, we expect a reallocation and shift of budgets,” said Jon Kagan, VP of search at Cogniscient Media. “The next best [...]

Proven Internet Marketing Strategies of 2021

Advertising has never been more ubiquitous, it's in your social media feeds, on billboards, on the side of trucks, televisions, computers, tablets and cellphones, everywhere you look ads are vying for attention. Deciding how to allocate your advertising budget requires knowledge gained through research, experience and foresight. Today, I'll try to help you make sense [...]

2021-06-26T15:23:27-05:00Front Page News, Internet Marketing, Pay-Per-Click, Search Engine Optimization, Website Promotion|Comments Off on Proven Internet Marketing Strategies of 2021

Bloggers Forced to Disclose Payments

The Federal Trade Commission issued their first new updates to The Guidelines for Testaments and Endorsements in Advertising since 1980. The FTC recently determined that bloggers, both professional and amateur, must disclose to readers any money or "in-kind payment" received from organizations to review products. Companies referring to research group findings about a product must [...]

2021-09-14T14:03:30-05:00Internet Marketing|Comments Off on Bloggers Forced to Disclose Payments

Marketing, Advertising, Branding The Difference is You

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain   In my work with entrepreneurs and business students, I often hear marketing strategies explained as 'having social media,' 'having an online brand,' or 'advertising a lot.' To understand the differences between these concepts, simply apply them to you. These [...]

Child Care Center Successful Online Marketing Strategy

“You’ll never get a second chance to make a first impression!” This statement has never been more true than it is today. A parents’ first impression of your daycare center or preschool is online. They’ll look to your website to ensure that you are a professional child care provider. They’ll need to know that you [...]

Bulletproof Your Social Media Strategy

If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if you were starting from scratch, knowing more [...]

Marketing 101

What Is Direct Response Marketing? There are two major types of marketing strategies. The first is known as mass marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer. The idea is that the more times you [...]

Small Business Alternative to the Expense of Pay-Per-Click

Pay-Per-Click Alternatives When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga. Tami Chappell for The New York [...]

The Cost of Some Internet Marketing SEO Techniques

One common website repair request we receive at Internet Market Consulting involves repairing website design errors and penalties caused by "Black Hat" Internet Marketing SEO Search Engine Marketing companies.  If you are new to the world of SEO and SEM you may not know all of the actual subtleties involved but in all reality, if [...]

2017-04-30T16:55:37-05:00Google, Internet Marketing, Search Engine Marketing, Search Engine Optimization, SEO, Website Promotion, Yahoo|Comments Off on The Cost of Some Internet Marketing SEO Techniques
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