Search Engine Marketing

Feed the Google Beast – A Guide to Google Search Engine Optimization & Marketing

The Google Beast devours content and requires continuous feeding to maintain its place as king of the Internet jungle. Google is without question a beast shredding the competition with its razor sharp teeth, stealthy prowess and powerful bite. A king among beasts! Google currently holds a staggering 88.92% of the U.S. search engine market share. [...]

How much should we be spending on AdWords?

Determining the right budget for your digital advertising campaign can be a bit of a challenge. There are many factors that come into play here, some of which are completely beyond your control: Your industry Your competition Your goals Your company's allocated marketing budget Your company's philosophy regarding digital advertising With all these things in [...]

Google Bot Evolution

Google never, ever does something for no reason. Sometimes it’s just a matter of waiting patiently to figure out what that reason is. In May, Google created a fetch and render tool in Google Webmaster Tools that was built to render web pages properly for GoogleBot. At the time, it was unclear why the company [...]

Small Business Alternative to the Expense of Pay-Per-Click

Pay-Per-Click Alternatives When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga. Tami Chappell for The New York [...]

The Cost of Some Internet Marketing SEO Techniques

One common website repair request we receive at Internet Market Consulting involves repairing website design errors and penalties caused by "Black Hat" Internet Marketing SEO Search Engine Marketing companies.  If you are new to the world of SEO and SEM you may not know all of the actual subtleties involved but in all reality, if [...]

2017-04-30T16:55:37+00:00Google, Internet Marketing, Search Engine Marketing, Search Engine Optimization, SEO, Website Promotion, Yahoo|Comments Off on The Cost of Some Internet Marketing SEO Techniques

Prosper While Others Fail – Small Business Advertising

I always advise my small business clients starting new businesses to be conservative and have reasonable expectations about the income potential their small business. Traditionally, brick and mortar stores will not pull a profit for at least two years from opening. During difficult economic times, I recommend giving a business five years before expecting to [...]

2017-04-30T16:55:37+00:00Internet Advertising, Search Engine Marketing, Search Engine Optimization, SEO, Small business advertising, social media marketing, Website Promotion|Comments Off on Prosper While Others Fail – Small Business Advertising