Internet Advertising

Marketing, Advertising, Branding The Difference is You

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain To understand the differences between these concepts, simply apply them to you. In my work with entrepreneurs and business students, I often hear marketing strategies explained as 'having social media,' 'having an online brand,' or 'advertising a lot.' These explanations [...]

Bulletproof Your Social Media Strategy

If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if you were starting from scratch, knowing more [...]

How much should we be spending on AdWords?

Determining the right budget for your digital advertising campaign can be a bit of a challenge. There are many factors that come into play here, some of which are completely beyond your control: Your industry Your competition Your goals Your company's allocated marketing budget Your company's philosophy regarding digital advertising With all these things in [...]

Marketing 101

What Is Direct Response Marketing? There are two major types of marketing strategies. The first is known as mass marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer. The idea is that the more times you [...]

Pay To Play: The End of FREE Social Media Marketing?

Facebook is at the vanguard of squeezing increased value from paid social media marketing (SMM) – and other networks are following. Twitter’s headquarters in San Francisco, California Photograph: Justin Sullivan/Getty Images Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts [...]

Small Business Alternative to the Expense of Pay-Per-Click

Pay-Per-Click Alternatives When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga. Tami Chappell for The New York [...]

“Do No Evil” One SEO Consultants Frustration With Google

Do No Evil - Google Ben Kemp, a search engine optimization consultant since 1997 illustrates his frustration with Google in an article recently appearing in SiteProNews.In my humble opinion, the goal at Google is to convert ALL businesses into advertisers on their AdWords network, after all Google is a business whose bottom line is profit. [...]

2017-04-30T16:55:37-05:00Adwords, Google, Internet Advertising, Internet Information Availability, Search Engine, SEO|Comments Off on “Do No Evil” One SEO Consultants Frustration With Google

Yelp Advertising Rip-off Small Advertisers?

Yelp! That word could be coming out of the mouths of small-business owners when they hear how much the online reviews site is overcharging them for advertising. At a time when much online advertising is being sold for 60 cents per thousand impressions (CPMs), Yelp is charging some local advertisers $600 per 1,000 impressions. That’s [...]

Click-Jacking

Feds charge seven men in 'click-jacking' scheme In a reminder to consumers to be careful what they click on, federal authorities have charged seven men with infecting millions of computers with a virus-like program that tricked users' Web browsers into navigating to phony pages stocked with ads, earning the defendants as much as $14 million. [...]

2016-03-11T15:19:00-05:00Digital Marketing, Google, Internet Advertising, Pay-Per-Click|Comments Off on Click-Jacking

Prosper While Others Fail – Small Business Advertising

I always advise my small business clients starting new businesses to be conservative and have reasonable expectations about the income potential their small business. Traditionally, brick and mortar stores will not pull a profit for at least two years from opening. During difficult economic times, I recommend giving a business five years before expecting to [...]

2017-04-30T16:55:37-05:00Internet Advertising, Search Engine Marketing, Search Engine Optimization, SEO, Small business advertising, social media marketing, Website Promotion|Comments Off on Prosper While Others Fail – Small Business Advertising