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Marketing, Advertising, Branding The Difference is You

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain To understand the differences between these concepts, simply apply them to you. In my work with entrepreneurs and business students, I often hear marketing strategies explained as 'having social media,' 'having an online brand,' or 'advertising a lot.' These explanations [...]

YELP! California Supreme Court Negative Reviews Can Stay

On July 2, the California Supreme Court issued a ruling that could have major implications for California businesses. In Hassell v. Bird, the court upheld First Amendment protection for online publications, ruling (4-3) that Yelp could not be ordered to take down a defamatory review. The case involved a negative review posted by Ava Bird [...]

Legal Action Demonstrates Dangers of Buying Followers To Inflate Brands

The rise of social media and the algorithms that control the internet have made people and brands more concerned about raising some particular metric or another. For example, everyone wants their posts to have a large number of likes, their websites to have a large number of clicks, or their social accounts to have a [...]

5 Shady Developers to AVOID!

Let’s talk about an important issue that is ubiquitous in our current digital landscape – unethical website developers.  Sadly, while we have certainly become a digitally connected world due to our obsession with instant gratification we want our services fast and cheap without concern for ethical standards.  Wikipedia defines ethics as a branch of philosophy [...]

Feed the Google Beast – A Guide to Google Search Engine Optimization & Marketing

The Google Beast devours content and requires continuous feeding to maintain its place as king of the Internet jungle. Google is without question a beast shredding the competition with its razor sharp teeth, stealthy prowess and powerful bite. A king among beasts! Google currently holds a staggering 88.92% of the U.S. search engine market share. [...]

Website Management Protecting Your Hardest Working Sales Tool

Averting Disaster With Website Management Your website is your hardest working sales tool. It works 24/7, 365 days a year. The mega-powered website is a customer service representative, sales agent and support staff. Are you devoting sufficient resources to ensure the continuing success of your highly profitable online real estate? Too often business owners are [...]

9 Reasons You Should Never Use a CMS

Website Developers - Reasons You Should Never Use a CMS I’d like to find that guy who was the first to promote to customers the idea that they could manage their own website “as easily as using a word processor” and give him a good kick in the ass. I think he deserves it. Really [...]

Time To End Corporate Welfare

End Corporate Welfare When big corporations get subsidies and tax breaks from the government, it costs you, the average person. Robert Reich breaks down what "corporate welfare" is — and why it needs to stop — in this video from MoveOn.org. https://www.facebook.com/InternetMarketConsulting/posts/10153233034143660 Here is why we must End Corporate Welfare now! When corporations get [...]

Bulletproof Your Social Media Strategy

If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if you were starting from scratch, knowing more [...]

How much should we be spending on AdWords?

Determining the right budget for your digital advertising campaign can be a bit of a challenge. There are many factors that come into play here, some of which are completely beyond your control: Your industry Your competition Your goals Your company's allocated marketing budget Your company's philosophy regarding digital advertising With all these things in [...]