On July 2, the California Supreme Court issued a ruling that could have major implications for California businesses. In Hassell v. Bird, the court upheld First Amendment protection for online publications, ruling (4-3) that Yelp could not be ordered to take down a defamatory review. The case involved a negative review posted by Ava Bird [...]
The rise of social media and the algorithms that control the internet have made people and brands more concerned about raising some particular metric or another. For example, everyone wants their posts to have a large number of likes, their websites to have a large number of clicks, or their social accounts to have a [...]
The Google Beast devours content and requires continuous feeding to maintain its place as king of the Internet jungle. Google is without question a beast shredding the competition with its razor sharp teeth, stealthy prowess and powerful bite. A king among beasts! Google currently holds a staggering 88.92% of the U.S. search engine market share. [...]
Averting Disaster With Website Management Your website is your hardest working sales tool. It works 24/7, 365 days a year. The mega-powered website is a customer service representative, sales agent and support staff. Are you devoting sufficient resources to ensure the continuing success of your highly profitable online real estate? Too often business owners are [...]
If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if you were starting from scratch, knowing more [...]
Just when consumers were starting to regain some company trust and safe-shopping stability after last year’s massive Target breach, a string of new large-scale company breaches quickly reminded us consumers just how insecure our personal data can be. Needless to say, it’s been a rough year for some major companies and an even rougher year [...]
Do It Yourself Website Management Anyone who runs their own business knows how hard it is to keep up with a myriad of day to day tasks that go along with business ownership. When you’re juggling the responsibilities of being CEO, CMO and HR, chances are, your Internet presence is suffering. Websites are no longer [...]
Yelp! That word could be coming out of the mouths of small-business owners when they hear how much the online reviews site is overcharging them for advertising. At a time when much online advertising is being sold for 60 cents per thousand impressions (CPMs), Yelp is charging some local advertisers $600 per 1,000 impressions. That’s [...]
