What is PageRank™?

PageRank™ was developed by Google™ founders Larry Page and Sergey Brin developed the PageRank™  algorithm to close the loophole allowing so called search engine optimization (SEO) experts to manipulate search engine results pages (SERPs) by repeating the same phrase over and over to attract higher search page results because search engines typically linked to pages that had the highest keyword density, which meant people could game the system.


What is PageRank?

PageRank is the measurement of a web page’s relevance based on the theory that the most important pages on the Internet are the pages with the most links leading to them. PageRank thinks of links as credibility votes, where a page linking to another page is casting a vote of credibility.

This makes sense, because people do tend to link to relevant content, and pages with more links to them are usually better resources than pages that nobody links.

It also looks at the importance of the page that contains the link. Pages with higher PageRank have more weight in “voting” with their links than pages with lower PageRank. It also looks at the number of links on the page casting the “vote.” Pages with more links have less weight.

This also makes a certain amount of sense. Pages that are important are probably better authorities in leading web surfers to better sources, and pages that have more links are likely to be less discriminating on where they’re linking.


Why is PageRank Important?

PageRank is one of many factors that determines where your web page appears in search result ranking, but if all other factors are equal, PageRank can have significant impact on your Google rankings.


PageRank Manipulation?

There are certainly flaws in PageRank. Now that people know the secrets to obtaining a higher PageRank, the data can be manipulated. Google Bombs are a classic example of PageRank manipulation.

“Google bombs” are collective efforts to link to a site by a key phrase and artificially elevate a Website in the Google search results for that search phrase. Google bombs rely heavily on the influence of PageRank. Some Google bombs are politically motivated, while others are done as pranks, and some may have been motivated by ego or self promotion.

“Link farming” is another method people attempt to use manipulate PageRank. Link farming is the practice of linking without thought of the relevance of the pages being linked, and it is often automated. If you’ve ever run into a web page that was nothing but a collection of random links to other websites, you may have run into a link farm.

Google has adapted their calculations to filter off possible link farms. If you find your website linked in a link farm, don’t panic. In most cases this has no effect at all on your ranking. You can’t control who links to you, anyway. Just don’t link back to link farms and don’t submit your site to them intentionally.


How Can I Increase My PageRank?

The best way to increase your PageRank is to have quality unique content that other people want to link.

To increase your PageRank, you need to have “backlinks,” or other people linking to your website. You can trade links with other sites, but make sure you only trade relevant links, and make sure you’re not trading links with a link farm. You can register your website with directories but use directories with high PageRank whenever possible.

Don’t try to cheat the system as you will inevitably be filtered out by Google.

*Google™ search engine and PageRank™ algorithm are the trademarks of Google Inc.

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