How much should we be spending on AdWords?

Determining the right budget for your digital advertising campaign can be a bit of a challenge. There are many factors that come into play here, some of which are completely beyond your control: Your industry Your competition Your goals Your company's allocated marketing budget Your company's philosophy regarding digital advertising With all these things in [...]

Search Engines, Directories and More – Oh My!

Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured on them; and users turn to them when they're searching for answers, information, or entertainment. Search Engine Watch has been covering search engines since June 1997 and has [...]

2018-05-09T08:13:59-05:00Bing, BOTW, BUSINESS.COM, Directories, DMOZ, Google, Search Engines, Yahoo|Comments Off on Search Engines, Directories and More – Oh My!

Small Business Alternative to the Expense of Pay-Per-Click

Pay-Per-Click Alternatives When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga. Tami Chappell for The New York [...]

The Cost of Some Internet Marketing SEO Techniques

One common website repair request we receive at Internet Market Consulting involves repairing website design errors and penalties caused by "Black Hat" Internet Marketing SEO Search Engine Marketing companies.  If you are new to the world of SEO and SEM you may not know all of the actual subtleties involved but in all reality, if [...]

2017-04-30T16:55:37-05:00Google, Internet Marketing, Search Engine Marketing, Search Engine Optimization, SEO, Website Promotion, Yahoo|Comments Off on The Cost of Some Internet Marketing SEO Techniques

Google Wars Heating Up!

Things are heating up between Google and Microsoft with the introduction of Bing, Microsoft's new search engine. The first assault, the introduction of Google Chrome, Google's first Internet browser, attempting to cut into Microsoft's Internet Explorer market. Microsoft has maintained a stronghold on Internet browser market for many years, it is estimated that 75% of [...]

2017-04-30T16:55:48-05:00Bing, Google, Microsoft, operating systems, Yahoo|Comments Off on Google Wars Heating Up!