followers

Legal Action Demonstrates Dangers of Buying Followers To Inflate Brands
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Legal Action Demonstrates Dangers of Buying Followers To Inflate Brands

Front Page News, SEO, social media marketing

Legal Action Demonstrates Dangers of Buying Followers To Inflate Brands

The rise of social media and the algorithms that control the internet have made people and brands more concerned about raising some particular metric or another. For example, everyone wants their posts to have a large number of likes, their websites to have a large number of clicks, or their social accounts to have a [...]

2018-01-31T12:11:47-05:00Front Page News, SEO, social media marketing|1 Comment

Pay To Play: The End of FREE Social Media Marketing?
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Pay To Play: The End of FREE Social Media Marketing?

Digital Marketing, Facebook, Google, Internet Advertising, Pinterest, Small business advertising, social media management, social media marketing, Website Promotion

Pay To Play: The End of FREE Social Media Marketing?

Facebook is at the vanguard of squeezing increased value from paid social media marketing (SMM) – and other networks are following. Twitter’s headquarters in San Francisco, California Photograph: Justin Sullivan/Getty Images Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts [...]