Website Promotion

Child Care Center Successful Online Marketing Strategy

“You’ll never get a second chance to make a first impression!” This statement has never been more true than it is today. A parents’ first impression of your daycare center or preschool is online. They’ll look to your website to ensure that you are a professional child care provider. They’ll need to know that you [...]

Bulletproof Your Social Media Strategy

If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if you were starting from scratch, knowing more [...]

How much should we be spending on AdWords?

Determining the right budget for your digital advertising campaign can be a bit of a challenge. There are many factors that come into play here, some of which are completely beyond your control: Your industry Your competition Your goals Your company's allocated marketing budget Your company's philosophy regarding digital advertising With all these things in [...]

Marketing 101

What Is Direct Response Marketing? There are two major types of marketing strategies. The first is known as mass marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer. The idea is that the more times you [...]

Pay To Play: The End of FREE Social Media Marketing?

Facebook is at the vanguard of squeezing increased value from paid social media marketing (SMM) – and other networks are following. Twitter’s headquarters in San Francisco, California Photograph: Justin Sullivan/Getty Images Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts [...]

Website Management – It’s not do-it-yourself if you’re not doing it!

Do It Yourself Website Management Anyone who runs their own business knows how hard it is to keep up with a myriad of day to day tasks that go along with business ownership.  When you’re juggling the responsibilities of being CEO, CMO and HR, chances are, your Internet presence is suffering.  Websites are no longer [...]

2017-04-30T16:55:36+00:00 do-it-yourself, Front Page News, Google, Search Engine Optimization, social media management, social media marketing, Website Maintenance, Website management, Website Promotion, Website Repair|Comments Off on Website Management – It’s not do-it-yourself if you’re not doing it!

The Cost of Some Internet Marketing SEO Techniques

One common website repair request we receive at Internet Market Consulting involves repairing website design errors and penalties caused by "Black Hat" Internet Marketing SEO Search Engine Marketing companies.  If you are new to the world of SEO and SEM you may not know all of the actual subtleties involved but in all reality, if [...]

2017-04-30T16:55:37+00:00 Google, Internet Marketing, Search Engine Marketing, Search Engine Optimization, SEO, Website Promotion, Yahoo|Comments Off on The Cost of Some Internet Marketing SEO Techniques

Prosper While Others Fail – Small Business Advertising

I always advise my small business clients starting new businesses to be conservative and have reasonable expectations about the income potential their small business. Traditionally, brick and mortar stores will not pull a profit for at least two years from opening. During difficult economic times, I recommend giving a business five years before expecting to [...]

2017-04-30T16:55:37+00:00 Internet Advertising, Search Engine Marketing, Search Engine Optimization, SEO, Small business advertising, social media marketing, Website Promotion|Comments Off on Prosper While Others Fail – Small Business Advertising

Proven Internet Marketing Strategies

Internet marketing as part of a company's overall marketing strategy is becoming an increasingly important part of nearly every company's promotional line of attack. To achieve noticeable exposure, professional and original search engine optimized content, written and propagated throughout the web about your company, products and services is necessary. This will provide the Internet exposure [...]

2017-04-30T16:55:37+00:00 Facebook, Internet Marketing, MySpace, Repair Website Errors, Twitter, Website Promotion|Comments Off on Proven Internet Marketing Strategies