Determining the best budget for your digital advertising campaign can be challenging. There are several considerations to consider, some of which are completely beyond your control: Industry Competition Goals Allocated advertising budget Philosophy regarding digital marketing With all these factors, launching a successful AdWords campaign can often seem daunting. Finding the Ideal Budget Unfortunately, there [...]
Pay-Per-Click Alternatives When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga. Tami Chappell for The New York [...]
Do No Evil - Google Ben Kemp, a search engine optimization consultant since 1997 illustrates his frustration with Google in an article recently appearing in SiteProNews.In my humble opinion, the goal at Google is to convert ALL businesses into advertisers on their AdWords network, after all Google is a business whose bottom line is profit. [...]
