Determining the best budget for your digital advertising campaign can be challenging. There are several considerations to consider, some of which are completely beyond your control: Industry Competition Goals Allocated advertising budget Philosophy regarding digital marketing With all these factors, launching a successful AdWords campaign can often seem daunting. Finding the Ideal Budget Unfortunately, there [...]
The Google Beast devours content and requires continuous feeding to maintain its place as king of the Internet jungle. Google is without question a beast shredding the competition with its razor sharp teeth, stealthy prowess and powerful bite. A king among beasts! Google currently holds a staggering 88.92% of the U.S. search engine market share. [...]
Google never, ever does something for no reason. Sometimes it’s just a matter of waiting patiently to figure out what that reason is. In May, Google created a fetch and render tool in Google Webmaster Tools that was built to render web pages properly for GoogleBot. At the time, it was unclear why the company [...]
Pay-Per-Click Alternatives When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga. Tami Chappell for The New York [...]
One common website repair request we receive at Internet Market Consulting involves repairing website design errors and penalties caused by "Black Hat" Internet Marketing SEO Search Engine Marketing companies. If you are new to the world of SEO and SEM you may not know all of the actual subtleties involved but in all reality, if [...]
I always advise my small business clients starting new businesses to be conservative and have reasonable expectations about the income potential their small business. Traditionally, brick and mortar stores will not pull a profit for at least two years from opening. During difficult economic times, I recommend giving a business five years before expecting to [...]
